All your efforts to target, create, write, design and produce a mail piece are wasted if it doesn't get delivered to your customer. As one of the largest mailing partners of the United States Postal Service (USPS), Harte-Hanks has the resources and experience to make sure your mail arrives as planned. We have on-site USPS representatives at all our mail facilities to inspect, approve, and coordinate your mail shipments.

Harte-Hanks helped to create and implement a nationwide Mail Preparation Total Quality Management (MPTQM) program, and was the first targeted mail service provider in the country to be certified for the USPS program. We have nearly 20 years of mail file preparation and logistics experience, a comprehensive North American network, and time- and money-saving technology that no one else offers. 

Our clients benefit from unparalleled efficiency because we manage our own resources which include:

• Mail File Preparation. Utilizing proprietary data-quality tools—Advanced Data Quality (ADQ) and SuppressMAX—in conjunction with flexible merge/purge and postal presorting services, Harte-Hanks helps you eliminate waste and improve the deliverability of marketing communications.
• TOPS (Transportation Optimization Postage Savings). This proprietary software system was designed and developed by Harte-Hanks and has managed several billion pieces of mail annually since 1991. The process has resulted in hundreds of millions in postal savings to our customers by analyzing and routing mail for maximum postal savings while managing time-specific in-home delivery dates. TOPS builds a custom mail distribution plan based on total quantity, presort qualification, mailer type, mailing density, and desired deliver date. Our transportation specialists then review each distribution plan to ensure delivery to the deepest destination within the USPS system for optimal cost savings.
• HITS – Harte-Hanks Information Transportation System. This breakthrough application was designed and developed by Harte-Hanks to manage the increasingly specialized logistics process. It streamlines transportation by automating functions such as routing, dispatch, tracking, and post delivery analysis.
• Commingling. For any high-volume mailer, postage cost containment is a key measure of direct marketing success. Harte-Hanks offers commingling, in which multiple mail streams from multiple clients are combined into a single mail stream for ZIP code density and postage savings.
• PrEtrak. Another Harte-Hanks proprietary program that allows us to use mail delivery patterns to effectively manage our clients' promotions. PrEtrak helps you to:
  • Remove the "unknown" of postal processing
  • Increase "in-home" delivery percentages
  • Identify and corrects delivery issues
  • Identify areas of late delivery for additional marketing actions to be taken
  • Maximize response rates
  • Integrate multichannel marketing efforts
  • Increase response rates and return on investment (ROI)
• Delivery Monitoring. Our team of experts proactively monitors your mail delivery to spot problems before they can impact your promotions. Once your mail is entered into the postal system, we track delivery to the ZIP Code level and report back to you on projected in-home delivery dates.

Contact us to find out more about Harte-Hanks Mail Optimization services.