At Harte-Hanks we approach the concept of digital interaction by considering all of the ways that your customer can come in contact with your brand and your company on the Web.

E-mail marketing is a simple way to interact with customers. E-mail can be used for transactional purposes, for retention and loyalty programs, and for ongoing communications such as e-newsletters. Find out more about Harte-Hanks Postfuture^®, our e-mail marketing solution.

Emerging trends such as RSS and blogs are another manner of interaction that is rapidly gaining popularity and wide ranging acceptance. RSS provides an opt-in subscription opportunity not unlike e-mails or newsletters, while blogs can help increase customer satisfaction by providing a voice that is heard on your Web sites.

Other interactions such as mobile messaging, podcasts and videocasts are all technologies and methodologies that could eventually make their way into your online strategy. Customers will continue to let us know how they wish to be communicated with, and we will adjust and optimize our planning accordingly.

Contact us today to find out more about our digital interaction services.