Digital media encompasses all marketing that can be done electronically.

Your Web site may have been, at one time, your only form of digital marketing but the role of Web sites has changed over time. Your customers use your Web site to interact with your company, find out more about you, register for products, or purchase online. In some cases, they research products online and purchase offline.

Using Digital Media is a great way to ensure that your customers find your Web site and requires a comprehensive digital marketing plan that brings all of the acquisition and retention tactics together, driving visitors to become prospects, and prospects to loyal customers. Harte-Hanks offers digital media services that will support your digital marketing plan:

• Search engine marketing, including search engine optimization and keyword buying, to ensure that visitors find your site
• Online advertising to drive targeted traffic to your Web sites or landing pages
• Emerging advertising methods such as blogs, RSS, and podcasts to keep your Web site current with today's ever-changing technologies and drive acquisition, retention, and loyalty
• E-mail marketing to cost efficiently communicate with your customers, using cross-sell and up-sell strategies and strong e-mail strategy
• Optimized Web sites and landing pages to ensure that customers engage with your company once they arrive at the site ready to do business

Find out more today about how Harte-Hanks can help you target your customers online!