Harte-Hanks Advanced Data Quality^® (ADQ) is a powerful service for verifying, correcting, and enhancing multichannel contact information. With ADQ you can be certain your marketing campaigns are delivered on time to the right customer at the right destination through the preferred channel. Here's how it works:

• ADQ helps marketers achieve maximum postal discounts and obtain accurate, up-to-date postal addressing. It delivers CASS™ processed addresses by enhancing records with delivery points, ZIP + 4^® and carrier route codes.
• Harte-Hanks utilizes multiple U.S. Postal Service^® offerings including NCOA^LinkTM, DPV™ (Verifies Accuracy of Deliverable Addresses), LACS^LinkTM (Locatable Address Conversion System) and DSF2™ (Identifies Deliverable Addresses and Specific Address Attributes).
• ADQ improves ZIP + 4 match rates by as much as 4% compared to other products by using AddressMAX, a proprietary, CASS Certified™ software solution that incorporates the industry-leading Trillium Software System^® for better matching and deliverability.
• ADQ gives you a fast, easy and efficient way to comply with the USPS® Move Update requirement. It's a pre-mailing solution that corrects mail before it enters the postal system thus reducing delays in delivery and postage fees. ADQ takes the guesswork out of the Move Update requirement and delivers demonstrable ROI.
• Costly, disjointed processing is eliminated with a unique, single-pass system that seamlessly moves the best address from one U.S. Postal Service^® and proprietary process to the next.
• ADQ delivers a sound contact when all other resources fail. Our proprietary ADQ Reference Database ensures the highest possible accuracy with more than one billion name/address combinations—depth unavailable elsewhere.
• Companies can easily respect consumers Do Not Call/Do Not Mail requests by utilizing ADQ in combination with Harte-Hanks SuppressMAX. It also eliminates addresses of the deceased, prisons and foreign post offices.
• Demographic Append helps clients know customers better and execute selection and segmentation strategies. Companies can select among thousands of targeting variables — from income, age and presence of children to psychographics, modeled segmentation data and summarized credit attributes.
• Telephone Append using Harte-Hanks CallRight helps you accurately add phone numbers to customer contact lists, then match those numbers with name and address information.
• E-mail Append allows you to take advantage of the online channel by appending e-mail addresses from opted-in sources, so you can identify and reach the interested. It appends and corrects e-mail addresses, then matches them to records in the organization's database to give you the most accurate information for message development and targeting.

Also, ADQ can be delivered via a web portal, ADQ Direct™, to provide fast, convenient and affordable access 24/7 to the tools you need to improve data.

Contact us today to find out more about advanced data quality.

*Harte-Hanks is a non-exclusive licensee of the United States Postal Service (USPS). Pricing for USPS services offered by Harte-Hanks is not established, controlled or approved by the USPS. The following trademarks are owned by the United States Postal Service: USPS and United States Postal Service.