Harte-Hanks begins every Web engagement with a strategic focus using market research such as personas, competitive intelligence, analytics and other available research to help shape your Digital Presence. User experience is our mantra; we create Web sites that users will engage with and meet our clients' objectives.

Harte-Hanks has been in the Web site development business for more than ten years. Our award-winning design team creates sites that meet both your brand objectives, and your visitor's needs. Our focus on conversion of Web site visitors to customers or leads drives us to build sites with purpose, and then optimize them to get the highest return on investment possible.

Web sites are meant to be dynamic. Once launched, we continue to optimize with new campaigns, capabilities, or content. Our strategic services also continue long after the site launch. We view Web site development as a long-term effort, with continual optimization based on Web analytics and new trends.

Whether you need a landing page, a microsite, a social engagement site, a product site, or a corporate site, Harte-Hanks is your partner.

Read our white paper on conversion, The Conversion Point for more information on our Web development methodology.

Web Site Scorecard

Using our Web Site Scorecard, we can help you assess your web site effectiveness as it relates to your strategic marketing and business objectives by evaluating key criteria including:

• Marketing goals
• Brand positioning
• Content effectiveness
• User experience
• Customer accessibility
• Conversion
• Data capture
• Search engine optimization

Contact us today to find out more about our Web site design and development capabilities, and our new Web Site Scorecard.