Customer Data Management: Harte-Hanks.com

Successful database marketing programs require organized, complete and consolidated, customer information—a 360-degree view—that is only possible when you capture and manage all of your customer data and response history in a single information repository. With the Harte-Hanks comprehensive customer data management practice, you can be sure your business and marketing decisions are based on complete, rather than fragmented customer information.

A solid data management foundation can help you:

Analyze customer information across lines of business and geographies at the household or individual level
Target customers with relevant offers by leveraging a holistic and accurate customer view
Reduce duplicate mailings, e-mails, and telemarketing to individuals and households, saving money and preserving your brand image
Promote tailored messaging based on a full picture of interactions, tendencies, and preferences
Reduce marketing costs due to duplicate, inaccurate, or incomplete customer records

Harte-Hanks has more than 30 years experience with customer data management. We offer a range of services, including:

Allink CDM 360 RT, the engine that drives the Harte-Hanks Allink Solution Suite, a family of database marketing solutions.
Enhance, Verify and Match (EVM), a best-in-class data hygiene engine that's flexible, scaleable, and affordable.
Customer Data Integration, a global solution that helps companies integrate and manage customer data no matter where it resides in the enterprise.
Global Data Management. With thousands of languages and hundreds of address formats, creating an integrated, accurate, and comprehensive global customer database can be daunting. With Global Data Management from Harte-Hanks, however, you can build and manage your customer database as if the world were one big country.